Right shift, a health and wellness focused brand by ITC, is crafted for individuals above the age of 40, offering a product range which includes high protein millet-based oats, high protein multigrain atta, jaggery cookies and other high protein snacking options.
With its focus on smarter, everyday nutrition, the Fittest 40above40 initiative is a natural extension—celebrating leaders who champion health while thriving professionally.
A first-of-its-kind initiative to recognize and celebrate India’s fittest business leaders aged 40 and above.
Fittest 40above40 is a recognition platform presented by Right Shift (a wellness-forward brand by ITC) in association with BW Businessworld and ITC Limited.
To shift the corporate wellness narrative by spotlighting real, fitness-led role models who challenge outdated leadership norms.
We aim to inspire healthier organisations and build a thriving community of 40+ leaders driving change from the front.
• CXOs, Founders, Managing Directors, and Presidents.
• Professionals holding a senior leadership role in India Inc.
• Must be 40 years or older at the time of nomination.
• Based in India or leading Indian operations of a global company.
• Actively follow a fitness or wellness routine – physical, mental, or holistic.
• Inspire others by living a life of balance, discipline, and high performance.
Submit your query and our team will connect with you.
Executive Director, ITC Ltd.
“ITC’s commitment to nutrition, health and wellness took a significant step with the introduction of Right Shift. It isn’t merely a product line; it’s a comprehensive approach to nutrition for mature adults. It challenges stereotypes around age and wellness – and encourages individuals to make healthier choices as per their body needs.”
40 above 40 is our attempt to celebrate and recognize leaders who have refined what it means to be 40 and above.
With this initiative we will honour their grit, resilience and commitment to stay strong, fit and healthy regardless of age. This event will enable us to inspire those who want to make Right Shift.
Chairman & Editor in Chief – BW Businessworld & e4m group
“At BW Businessworld, we believe that leadership today must go beyond boardroom brilliance. The Fittest 40above40 initiative resonates deeply with our values—recognizing those who exemplify not just professional excellence, but also personal discipline, wellness, and resilience.
These leaders are redefining what success looks like by making health a cornerstone of their journey. We are proud to partner with Right Shift and ITC in spotlighting this powerful intersection of fitness and leadership.”
For Sponsorship
Somyajit Sengupta
+91 98182 47444
somyajit@businessworld.in
For Nominations
Priyanshi Khandelwal
+91 84508 44111
priyanshi@businessworld.in
